How To Powerfully Persuade Others To Your Way Of Thinking
If you've ever been in conversation with somebody, and you wanted them to do something, or feel something, or think something, then this article is for you. Here I'll show you some easy steps that you can take to easily and quickly influence others to your way of thinking. These ways are very powerful, and have been used by some of top salespeople, politicians and persuaders throughout human history.
The first and most important aspect is to develop rapport. Rapport is an often misunderstood concept. Basically it means you develop a strong sense of familiarity with whoever you are speaking with. They start to feel like they really know you, that you share a lot in common with them. Once you establish rapport, you are ready to move on to the next step.
Once you have rapport, you are ready to begin to elicit their criteria. Criteria are anything that is important to them about something in particular. For example, if you are buying a car, one of you criteria may be that the car be red. Another criteria may be that the car have a certain level of gas mileage.
The more non-specific their criteria are, the easier it will be for you to leverage it. If they want to by a Sony, and all you have are Zenith's then you'll have a hard time selling them.
If their criteria are fuzzy, then it's much easier to persuade them. Vague words like, happiness, security, entertainment, pleasure are much easier to fulfill than a specific brand and model number.
When you have a few vague words that are important to them, you are ready to go to work. Just convince them that by doing what you want them to do, they will fulfill all or part of their criteria.
This is best done covertly, or in a roundabout way. The best way is to let them come to the conclusion themselves.
So, for example, if they say they want happiness, you can tell them a story about a previous client, that became really happy after buying your product or taking your advice.
The more vague words that you get, the easier it will be to convince them to do whatever you want. The longer you spread out your conversation, the more likely they'll come to the conclusion on their own.
This is best done over a long conversation. Get some criteria, talk about something else, get some more criteria. Tell a story about somebody with the same criteria that had it met through your product, talk about something else, do it again. You get the idea.
If you do this correctly (which is really pretty easy) after about thirty minutes of conversation, they will really be chomping at the bit to do what you want them to.
The only caveat is to be careful and make sure they won't do or buy anything that they will later regret. This will destroy your credibility, and bring some bad karma your way. When you do this with a win/win mindset, you will make a lot of people really happy.
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